Bestselling Books on Podcasts

As a broadcast medium, Podcasting is a wonderful way to share information through digital media files in an audio or video format. If you’re thinking about podcasting, but you aren’t quite sure just where to begin, you might want to read up on the subject. There are quite a few podcasting books available that do a great job on explaining a podcast from start to finish. Here’s a run down on some of the bestsellers that are worth the investment.

Podcasting Bible by Mitch Ratcliffe

Veteran technology writer, Ratcliffe, chose an appropriate name for his publication when he picked the word ‘bible’. It contains 570 pages that are packed with podcast suggestions and details. The book is well-organized into seven sections that focus on specific podcast segments, such as production, equipment, distribution and media integration. In order to learn all the ins and outs of podcasting, this book is highly recommended.

Business Podcasting Bible: Wherever My Market Is…I Am by Paul Colligan and Alex Mandossian

Using your podcast to enhance your business and connect with your audience requires a bit of know how. Fortunately, this book lessens the learning curve through case study models. Reviewing how other businesses use this media gives podcast newbies a chance to borrow ideas and tailor them to fit their needs. A solid book with excellent examples.

Podcast Solutions: The Complete Guide to Audio and Video Podcasting by Michael Geoghegan and Dan Klass

The authors of this book have been referred to as pioneers in the field of podcasting. They’ve been around podcasting since the beginning and offer a wealth of insight for people that are just getting their feet wet. The book covers a range of topics that help teach readers about setting-up a podcast and marketing a podcast, as well as how to format a podcast. A fantastic book that educates readers on all things podcast-based.

Podcasting Hacks: Tips and Tools for Blogging Out Loud by Jack Herrington

Having the right hardware and software can make or break a podcast. Additionally, knowing how to search and subscribe to podcasts is also key, especially when you’re ready to produce your own.  Whether you’re interested in recording telephone interviews via podcast or concerned about preparing guests for interviews, this book has it all.

One honorable mention that shouldn’t be overlooked is Podcasting for Dummies from the Dummies Series.

Best Branding Podcasts

Podcasts are an excellent way to receive syndicated information in an audio format. Whether you choose to download and listen on your computer or portably through your MP3 player, podcasts can deliver content right directly through a web feed in less than a minute.

Competition in the podcast arena is pretty fierce these days, but there are always a few stand outs that deserve a thumbs up or a pat on the back for producing consistent and relevant topics. Take a moment (or five or ten) and listen, or subscribe, to some of these popular branding podcasts. You might be surprised by what you hear.

Brand Fast Trackers. This is a weekly podcast that focuses on helping listeners build their brands and ultimately sell more product. Each week host Brian Martin interviews marketing VPs and CMOs to get their advice and insight on how to help others market themselves.

The BeanCast. Bob Knorpp moderates roundtable-style discussions with a panel of key leaders within the marketing, advertising, public relations and interactive industries. There’s always a great tip or suggestion that can be gleaned from the conversations.

Marketing Over Coffee. This 20 minute podcast is recorded in a local coffee shop each week. Hosts John Wall and Chris Penn cover a variety of topics such as making sense of Facebook, search engine optimization (SEO) and social media. Past guest interviews include:  Seth Godin, David Meerman Scott and Mitch Joel.

Marketing Voices. Created in 2006 by host Jennifer Jones, the podcast focuses on how social media is impacting marketing. This is a great place to learn how to fine tune your current branding initiatives and get ahead of the curve with trends and forecasts.

Six Pixels of Separation. Social media expert Mitch Joel developed this Canadian podcast to unravel the complex world of new marketing. Additionally, The Montreal Business Book Club is also featured and offers regular updates on the books that will help you build your brand and market yourself in the online marketing arena.

Inbound Marketing – HubSpot TV. If Internet marketing seems overwhelming then tune in to Karen Rubin’s and Mike Volpe’s podcast. They’ll help you transform your brand from an idea to actuality. They cover recent marketing news and useful online tips regarding SEO, landing pages, lead generation and more.

The mentions referenced above only represent a tiny portion of the countless branding and marketing podcasts available. Hit the Internet and access some of the online podcast directories to find more great podcast resources.