Posted by Leili McKinley in Branding on 07 22nd, 2010 | No Comments

Facebook Privacy and Branding

Facebook Privacy and Branding
Social media giant Facebook has seen its own fair-share of challenges this year in the privacy arena. Millions of Facebook users were extremely upset when they learned that Facebook had allowed their personal data to be made available beyond friends, fans and family. As the media continued to inquire...
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Posted by Leili McKinley in Branding on 04 19th, 2010 | No Comments

Twitter for Branding: follow the leaders

Twitter for Branding: follow the leaders
If you’re thumbs are getting sore from tweeting and searching for good tweeters, give ‘em a break. There are more than 75 million Twitter users according to data published by RJMetrics in January 2010. If you’re trying to find tweeters in a particular niche it can be a tad overwhelming. So we’ve...
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Posted by Leili McKinley in Branding on 04 8th, 2010 | 2 Comments

Best Branding Podcasts

Best Branding Podcasts
Podcasts are an excellent way to receive syndicated information in an audio format. Whether you choose to download and listen on your computer or portably through your MP3 player, podcasts can deliver content right directly through a web feed in less than a minute. Competition in the podcast arena is...
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Posted by Leili McKinley in Book Marketing on 03 8th, 2010 | 1 Comment

How To Write Different Types of Author Biographies

How To Write Different Types of Author Biographies
Just like there are many different types of writing, such as academic, creative and business, there are also different types of author’s bios. Depending on what medium is being used, the bio will reflect certain elements and bits of information. What makes them differ from one another is the amount...
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Posted by Leili McKinley in Branding on 03 1st, 2010 | 1 Comment

How To Write A Bio With Branding In Mind

Writing your own bio can be challenging, but making it a true branding piece that showcases your talents can be downright intimidating. It’s tough to talk about yourself and make it marketable at the same time. Being a gifted writer doesn’t necessarily make the task any more simple. A successful...
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Posted by Leili McKinley in Social Media on 02 5th, 2009 | No Comments

Obama and social media: an integrated approach

Obama and social media: an integrated approach
President Obama understands what needs to happen after the sale. He’s already elected. Yet he is using social media in order to continue the brand experience. Look at two recent emails that his transition team used to generate conversation and commitment on the part of his “customers”...
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Posted by Leili McKinley in Branding, Featured Articles on 02 5th, 2009 | 4 Comments

Creating Brand Evangelists

Creating Brand Evangelists
Customers now judge a company on experiential interaction, not just the simple benefits of a product or service. It’s not just an extension of the brand. The experience is the brand. Dell Computers has been thrashed many times for subpar customer service. If you promise one benefit and deliver...
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Posted by Leili in Branding on 02 5th, 2009 | 1 Comment

Personal Branding and Corporate Leadership: can they co-exist?

Personal Branding and Corporate Leadership: can they co-exist?
Company leaders often have strong personalities. They may even have an established personal brand. But how does their personal brand effect the strategies of the company, and the management style to implement them? Is there a conflict? Can a CEO take a company down with ineffective personal brand management? If...
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