Posted by Leili McKinley in Branding, Featured Articles on 02 5th, 2009 | 4 Comments

Creating Brand Evangelists

Creating Brand Evangelists
Customers now judge a company on experiential interaction, not just the simple benefits of a product or service. It’s not just an extension of the brand. The experience is the brand. Dell Computers has been thrashed many times for subpar customer service. If you promise one benefit and deliver...
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Posted by Leili McKinley in Social Media on 02 5th, 2009 | No Comments

advertising vs social marketing: the push and the pull.

advertising vs social marketing: the push and the pull.
the pull and the push... When I try to explain to people the difference between the old way of marketing and the new paradigm in marketing, I compare it to the forces of push and pull. The old method of advertising is interactive marketing. The term is misleading. Most people think it means that there...
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