Posted by Leili McKinley in Social Media on 07 29th, 2010 | No Comments

5 Reasons Why Authors Need Blogs

5 Reasons Why Authors Need Blogs
Blogging is more popular than ever and despite the fact that the majority of bloggers launch with a bang, many discover that there’s a considerable amount of work and commitment involved to prevent their blogs from fizzling out. If you’re an author, having a blog can be a powerful way to promote...
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Posted by Leili McKinley in Web Design, Blog Design on 06 24th, 2010 | No Comments

Websites For Authors: Landing Page Dos and & Donts

Websites For Authors: Landing Page Dos and & Donts
Let’s start by explaining what a landing page is. Basically, it’s the default page that visitors land on when they do a search for you or your book on the Internet. Well designed landing pages can entice visitors to take action, either purchase your book, enter contact information for upcoming book...
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Posted by Leili McKinley in Book Marketing on 06 21st, 2010 | No Comments

Planning and Designing Your Book Cover: 5 Tips

Planning and Designing Your Book Cover: 5 Tips
Because so many authors are self-publishing these days, many of them don’t have the luxury or access to a publisher’s in-house graphic design team. Plus, technology has moved books into an online world and graphics need to be flexible enough to upload and post on the web, as well as appear in print....
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Posted by Leili McKinley in Book Marketing on 05 24th, 2010 | No Comments

Book Marketing Mistakes For You To Avoid

Book Marketing Mistakes For You To Avoid
When it comes to book marketing, it’s definitely more of an art rather than a science. Standard marketing tactics are pretty straightforward and without much variance. It’s the level of creativity and personalization applied to the marketing tactics that can make or break them. Like all techniques...
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Posted by Leili McKinley in Social Media on 04 10th, 2009 | 6 Comments

Book Marketing Through Social Media

Book Marketing Through Social Media
If you want to know how you can make use of Social Media to sell more books, get book publicity and drive traffic to your site I have published a free eBook “65 Ways To Use Social Media To Sell Your Book.” Just sign up to the right on this page  Authors, To Be Published Authors...
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