Posted by Leili McKinley in Book Marketing on 06 9th, 2010 | No Comments

Web 2.0 Publishing

Web 2.0 Publishing
The advent of the web has completely revolutionized the way that books are printed, published, promoted and sold. Technology has made each of these components more accessible for the average person to use and benefit from. Instead of relying upon a publisher many authors now have the ability to do it...
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Posted by Leili McKinley in Book Marketing, Social Media on 06 1st, 2010 | No Comments

Viral Video For Book Marketing and Book Promotion

Viral Video For Book Marketing and Book Promotion
Earlier this year, Erik Qualmann’s book Socialnomics created international buzz when its video book trailer went viral. The book offers a fascinating look at the impact of social media on businesses and consumers, but the video does it even better. Hence its viral accomplishment. The questions are...
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Posted by Leili McKinley in Book Marketing on 05 24th, 2010 | No Comments

Book Marketing Mistakes For You To Avoid

Book Marketing Mistakes For You To Avoid
When it comes to book marketing, it’s definitely more of an art rather than a science. Standard marketing tactics are pretty straightforward and without much variance. It’s the level of creativity and personalization applied to the marketing tactics that can make or break them. Like all techniques...
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Posted by Leili McKinley in Book Marketing, Public Relations on 03 10th, 2010 | No Comments

Press Release Writing Tips For Authors

Press Release Writing Tips For Authors
All the talented writers in the world aren’t worth a penny put together unless they can get their written works published and get people to purchase them. The best way to get exposure and create awareness is through publicity. Generating buzz about a book and attracting the attention of publishers...
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Posted by Leili McKinley in Book Marketing, Social Media on 08 15th, 2009 | 1 Comment

Book Marketing Using Social Media: An interview with Author Brian Moreland

Book Marketing Using Social Media: An interview with Author Brian Moreland
Award Winning Horror Author Brain Moreland tells how he made his book an overnight success using social media. A few highlights: He started with a self published book and gained such a wide audience using social media, that a publisher picked up his book. He now has a mass paperback deal. His book won...
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Posted by Leili McKinley in Social Media on 04 10th, 2009 | 6 Comments

Book Marketing Through Social Media

Book Marketing Through Social Media
If you want to know how you can make use of Social Media to sell more books, get book publicity and drive traffic to your site I have published a free eBook “65 Ways To Use Social Media To Sell Your Book.” Just sign up to the right on this page  Authors, To Be Published Authors...
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