Posted by Leili McKinley in Public Relations on 07 27th, 2010 | No Comments

Press Release Tips

Press Release Tips
Using a press release to alert the media, bloggers and the search engines about business news and happenings is a fantastic way to drum up some interest and exposure. The thing about press releases is that their content is structured very differently from a blog post or article. By following a few simple...
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Posted by Leili McKinley in Book Marketing on 07 23rd, 2010 | No Comments

How To Sell Your Book on Amazon with Booksurge

How To Sell Your Book on Amazon with Booksurge
Self-published authors have some amazing tools and resources available to help them get their books sold and delivered to their reading audience. One of the more recognizable outlets is Amazon.com. As one of the leading book sales sites on the web, Amazon makes it easy for authors to control how their...
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Posted by Leili McKinley in Internet Marketing, Social Media on 07 3rd, 2010 | No Comments

Social Media & Internet Advertising: How Can They Work Together?

Social Media & Internet Advertising: How Can They Work Together?
So you’ve written your book and you’ve laid out out your social media marketing plan to help promote it. Things look good and you’re ready to dig in, but the one area that you’re struggling with is advertising. Should you advertise online and how can you tie it in with your book’s social media...
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Posted by Leili McKinley in Book Marketing, Internet Marketing on 07 1st, 2010 | 2 Comments

White Papers, eBooks and Reports: Freemiums

White Papers, eBooks and Reports: Freemiums
One of the more popular business models that websites utilize is the freemium model. The freemium concept is very simple. You basically allow your basic website members to use, or access, certain areas of your website for free, but if they upgrade their membership to a paid version they unlock extra...
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Posted by Leili McKinley in Book Marketing on 06 22nd, 2010 | No Comments

How To Get A Literary Agent

How To Get A Literary Agent
After all your hard work you’ve finally completed your official manuscript. The big question, “Great, now what?” Well, you have two options to choose from. The first is the do it yourself method and self-publish and the second is to cast your line and hook a literary agent. For the purposes of...
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Posted by Leili McKinley in Book Marketing on 06 21st, 2010 | No Comments

Planning and Designing Your Book Cover: 5 Tips

Planning and Designing Your Book Cover: 5 Tips
Because so many authors are self-publishing these days, many of them don’t have the luxury or access to a publisher’s in-house graphic design team. Plus, technology has moved books into an online world and graphics need to be flexible enough to upload and post on the web, as well as appear in print....
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Posted by Leili McKinley in Book Marketing, Social Media on 06 1st, 2010 | No Comments

Viral Video For Book Marketing and Book Promotion

Viral Video For Book Marketing and Book Promotion
Earlier this year, Erik Qualmann’s book Socialnomics created international buzz when its video book trailer went viral. The book offers a fascinating look at the impact of social media on businesses and consumers, but the video does it even better. Hence its viral accomplishment. The questions are...
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Posted by Leili McKinley in Book Marketing on 05 31st, 2010 | 1 Comment

Difference Between Book Marketing Strategy & Book Marketing Plan

Difference Between Book Marketing Strategy & Book Marketing Plan
The terms marketing strategy and marketing plan may sound similar, but the truth is that they’ve quite different. Many people often mistake the two for one another and that can sometimes lead to ineffective marketing, especially when it comes to your book. A marketing strategy is shaped by your goals...
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Posted by Leili McKinley in Book Marketing on 05 24th, 2010 | No Comments

Book Marketing Mistakes For You To Avoid

Book Marketing Mistakes For You To Avoid
When it comes to book marketing, it’s definitely more of an art rather than a science. Standard marketing tactics are pretty straightforward and without much variance. It’s the level of creativity and personalization applied to the marketing tactics that can make or break them. Like all techniques...
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Posted by Leili McKinley in Book Marketing on 05 6th, 2010 | 1 Comment

10 Hot Book Marketing Ideas

10 Hot Book Marketing Ideas
There’s an endless supply of marketing ideas and suggestions for promoting your book. Some of them work and others, not so much. No matter what marketing strategy you choose to implement, the success of your endeavor boils down to execution. Without proper execution, many wonderful ideas end up dead...
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