Posted by Leili McKinley in Social Media on 07 29th, 2010 | No Comments

5 Reasons Why Authors Need Blogs

5 Reasons Why Authors Need Blogs
Blogging is more popular than ever and despite the fact that the majority of bloggers launch with a bang, many discover that there’s a considerable amount of work and commitment involved to prevent their blogs from fizzling out. If you’re an author, having a blog can be a powerful way to promote...
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Posted by Leili McKinley in Public Relations on 07 27th, 2010 | No Comments

Press Release Tips

Press Release Tips
Using a press release to alert the media, bloggers and the search engines about business news and happenings is a fantastic way to drum up some interest and exposure. The thing about press releases is that their content is structured very differently from a blog post or article. By following a few simple...
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Posted by Leili McKinley in Book Marketing on 06 22nd, 2010 | No Comments

How To Get A Literary Agent

How To Get A Literary Agent
After all your hard work you’ve finally completed your official manuscript. The big question, “Great, now what?” Well, you have two options to choose from. The first is the do it yourself method and self-publish and the second is to cast your line and hook a literary agent. For the purposes of...
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Posted by Leili McKinley in Book Marketing on 06 21st, 2010 | No Comments

Planning and Designing Your Book Cover: 5 Tips

Planning and Designing Your Book Cover: 5 Tips
Because so many authors are self-publishing these days, many of them don’t have the luxury or access to a publisher’s in-house graphic design team. Plus, technology has moved books into an online world and graphics need to be flexible enough to upload and post on the web, as well as appear in print....
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Posted by Leili McKinley in Book Marketing on 06 9th, 2010 | No Comments

Web 2.0 Publishing

Web 2.0 Publishing
The advent of the web has completely revolutionized the way that books are printed, published, promoted and sold. Technology has made each of these components more accessible for the average person to use and benefit from. Instead of relying upon a publisher many authors now have the ability to do it...
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Posted by Leili McKinley in Book Marketing, Internet Marketing, Video on 06 3rd, 2010 | No Comments

SEO and video: get better search results for your book

SEO and video: get better search results for your book
If you’re an author with a video trailer you’ll want to take full advantage of search engine optimization (SEO) techniques that can be used to enhance awareness of your video with the search engines. Optimization means utilizing keywords and other elements that add terms and tags to make your video...
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Posted by Leili McKinley in Internet Marketing on 06 2nd, 2010 | No Comments

Authors, Books, Business & Multiple Streams of Income

Authors, Books, Business & Multiple Streams of Income
As an author, selling your book should be first and foremost on your list of to dos. Selling copies leads to revenue and that’s what pays the bills. Beyond selling your book, did you know that there are other profit avenues that you can explore and expand on? Well, there are and to make things easy,...
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Posted by Leili McKinley in Book Marketing on 05 24th, 2010 | No Comments

Book Marketing Mistakes For You To Avoid

Book Marketing Mistakes For You To Avoid
When it comes to book marketing, it’s definitely more of an art rather than a science. Standard marketing tactics are pretty straightforward and without much variance. It’s the level of creativity and personalization applied to the marketing tactics that can make or break them. Like all techniques...
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Posted by Leili McKinley in Book Marketing on 03 8th, 2010 | 1 Comment

How To Write Different Types of Author Biographies

How To Write Different Types of Author Biographies
Just like there are many different types of writing, such as academic, creative and business, there are also different types of author’s bios. Depending on what medium is being used, the bio will reflect certain elements and bits of information. What makes them differ from one another is the amount...
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Posted by Leili McKinley in Book Marketing on 03 3rd, 2010 | 1 Comment

Elements Of Great Bios For Authors

Unfortunately, the vast majority of bios are poorly written and terribly mind numbing. Crammed with unnecessary details that spill over countless pages will have your reading audience running toward the hills. Contemplating your experiences on the playground while attending grammar school isn’t the...
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