MAKING YOUR VIDEOS DELIVER

Multimedia is an integral part of both our online experiences and real life too. Sharing videos with friends, family, customers and colleagues is one of the simplest and fastest ways to communicate with one another.  As they say, seeing is believing.

Of course, using video to communicate marketing messages is not new, but using it as part of your social media marketing is. If you want to create one of those sought after viral videos, you need to deliver great content. But you also need to edit it just right. Since you wouldn’t sell your car without a good wash and wax, you don’t want to send videos without refining them for viewing. The results you want might just be a matter of details.

Well, finding a good video editing site just got a little easier.

SUGGESTED VIDEO EDITING SITES

First up on the online video editing list is Motionbox. Registration is required, but members have unlimited video storage, large file upload capability and easy-to-use online editing tools. A standout feature is Motionbox Pro. This is an affordable hosting solution for business and commercial users. Plans start at $24.99 a month and include HD video for large screen viewing and large file format playback for professionally produced pieces that may require more bandwidth to watch.

Another video editing site One True Media. Similar to other online video editing sites, One True Media has basic and premium membership options for members. What make this site different is that it allows members to edit video and photo montages with transitional effects, music and custom labels and cases for DVDs. This is worth checking out if you’re planning on sending out copies of your video to publishers or professionals for review.

With JayCut, online video editing can be conducted by integrating their application into your existing website or through JayCut’s community. An award-winning company, JayCut gives members the options to make videos public or private. Uploading edited videos to other platforms is made effortless with video tutorials to guide you through the process.

Next on the online video editing adventure is Intuitivlab’s MixMoov. The site lets you add elegant transitions, text and apply visual effect to imported media. It uses drag-and-drop storyboards to layout clips and assemble them into a final video. If you’ve ever used Windows Movie Maker, it’s similar.

Meet the ‘fairly’ new kid on the block, Pixorial. This is quickly becoming one of the most popular online video editing sites. At first glance, Pixorial appears to be a video version of Shutterfly. Making DVDs, sending videos via UPS, creating video cards and other features make this online editor robust and, quite frankly, fun.

Notable mentions for video collaboration: Photobucket and Stroome.

Technorati Tags: social media marketing, Video

5 Responses to “Video editing for social media”

1. Brigette Langone says:

   March 25, 2010 at 2:00 pm

   I really like youtube but yeah it can have some bad points. Like with illegal material and things.
2. Tom Grasty says:

   April 4, 2010 at 5:59 am

   Hey, Tom Grasty, co-founder of Stroome here. Wow, happy to see that Stroome got a notable mention and still in beta. But hopefully when we get up and running folks will start to like the unique collaborative element we bring to the party. USC Annenberg is the first school to partner with us and that partnership corresponds with our Wednesday 4/21 launch less than 3 weeks away! Check it out. http://bit.ly/b7UTtQ
3. Carroll B. Merriman says:

   April 6, 2010 at 6:23 pm

   Thanks a bunch! That was really informational, I just Dugg your website.
4. Mixmoov says:

   April 13, 2010 at 1:55 pm

   Hello! It’s great to see you liked Mixmoov and we are continuing our efforts to build the best online video editing experience. Please check back on http://www.intuitivlab.com as Mixmoov 1.0 is launching this month!
5. Jonas, JayCut says:

   June 4, 2010 at 12:15 pm

   Well I can’t help but join in with the founders of the other mentioned companies . Thanks for the review of JayCut, and glad you like the tool even in it’s present form (just wait…)

   We’re of course proud of the awards from Google, PC Mag, BusinessWeek and more, but still feel customers is what’s most important. There the Oprah Winfrey Network just recently joined (others include Procter&Gamble, IKEA, Oriflame and many, many more). You can check out Oprah here: http://bit.ly/9PZUQf

   Feel free to toss a mail if you’ve any thoughts!
6. List of Online Video Editing tools « Online Video Editing – industry blog says:

   June 21, 2010 at 11:46 am

   [...] of Online Video Editing tools Jump to Comments Here is a useful article by Leili McKinley on Video Editing for social media (Mixmoov is featured too). As noted before, the Online Video Editing arena is becoming active [...]