Social Bookmarking Sites For Social Media Marketing

You have a voice. You wield influence. Your voice reaches out to millions of others on the internet to give your approval, or disapproval. You tell us what has the value, what speaks to the tribe, and the tribe follows. That’s the value of bookmarking.

Social Bookmarking is now an integral part of any major social media marketing campaign. They are communities of influence, filtering through massive amounts of internet information; voting sites up or down, cataloging them with folksonomy, and allowing individuals to create their own “internet rolodex”. The community benefits by connecting to high value content. Ultimately if your site is bookmarked you can benefit by large amounts of traffic, higher page rank, and community support.

In order to benefit from Social Bookmarking, I would recommend using the following sites. Make note of the culture and values of each community regarding things like story submission, friending, and tagging. You can lose points in a community just as fast as you can win them.

Technorati- Save Your Online Content as “Favorite”

Users of Technorati have the option to save their online content and favorite links on the site so that other users can access them. The option “Technorati Favorite” allows you add the URLs of your own website or other URLs that you want to share with other Technorati users. Any visitor to your website can add your site to their Technorati bookmarks by clicking on the button.

StumbleUpon- Stumbling with What You Like or Dislike

‘Stumble’ your favorite link is the concept associated with bookmarking on StumbleUpon. With simple installation of StumbleUpon toolbar, you enable sharing of your favorite links with others on StumbleUpon. By clicking on the Thumbs Up button on the StumbleUpon toolbar and adding categories and quick tags to the site, you allow other Stumblers find the links that you want to share. While stumbling across the web, you can also narrow down your search by selecting categories or topics. The most functional part of using StumbleUpon is connecting with web searchers who have found useful sites and shared them with other users.

Reddit – Paint The Web Reddit

Reddit has its features and functions similar to del.icio.us. It allows the users to share links, content and quote for the links submitted by other users. The most popular post can find a place on the front page of the website. SubReddit, the subnetwork of Reddit helps you find the most appropriate category for your links.

Del.icio.us- Defining Social Bookmarking

Deli.icio.us has set a standard among the social bookmarking sites for its easy-to-use and functional features. It has been an excellent tool for people who are into research and data mining. As one of the oldest, densely populated sites with the most content of many social bookmarking sites, del.icio.us has a strong community. You need to install a standard button onto your web browser to bookmark your favorite links. Unlike the bookmarking process of other social bookmarking sites where you get a pop up window to enter info about the site, del.icio.us takes you to that particular site to provide information and again comes back to the original site.

Digg- All You Need is to Digg

Allowing anyone to summit a Digg, Digg is combination of RSS, blogging and social bookmarking. The site is popular for as a technology news website. Users can share their views on any Digg and submit stories and review. In fact, the Digg community is open about comments on stories and sites. The website is caters to technology related items.

Mixx- Connecting to the World Broad Web Content

User generated content being the most striking feature of Mixx, the site offers a wide range of bookmarkable content for the Mixxers. The social bookmarking site has simplified the process of submitting stories, photographs and videos for the users who can pick from a wide array of categories to post their content. You can also use features like tags, classes and exact users to increase the searchability of your content. Mixx users can find their required content and bookmark it by picking a category.

Propeller- Simplifying Social Bookmarking

Mostly, Propeller works as other social networking site like Digg or Del.icio.us. Users submit their stories, or find them, comment on other stories or vote for them. The most popular of the stories goes to the top. You need to register with the site if you want to join the propeller community. Otherwise, reading the submitted stories on the site doesn’t need any registration. Sharing your stories with the community can help them know your views on a particular topic. Also, you can access the valuable posts shared by other researchers. The most remarkable part is that Propeller is convenient even for the non-techie web users.

Y!buzz- Creating a New Buzz with Social Bookmarking

Like any other social bookmarking site, Yahoo!buzz has created a buzz among the users for social bookmarking through user interface. Apart from quality content, and better editorial control, the site is popular among its audience for its different user-friendly option like e-mailing favorite news and stories to friends. You can buzz your stories and share them on other popular social networking sites. The news that is hot among the audience gets high rank. Submitting to Yahoo!Buzz also has another great advantage. You can have the headline of your stories displayed on the Homepage of Yahoo.

Fark – Ethical Networking

Fark is a kind of social bookmarking site that accepts posts submitted by only regular users. The site can be found as a massive compilation of articles and news. TotalFark subscribers can submit their favorite links to share them with other users of the site. Links are evaluated by the administrator and the best stories get a place in the Fark homepage.

If you have any other suggestions, please comment below.

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