Search engine optimization (SEO) is one of many ways to bring people on the internet directly to you. Building an SEO strategy improves your overall search engine ranking so that you appear at the top of the stack. Being at the top means that interested individuals will see you first and more than likely click you first instead of browsing through dozens of Google search pages. Like any marketing technique, SEO comes with its own set of variables that can be adjusted to illicit outstanding results.

Leili McKinley strongly recommends layering in an advertising strategy with SEO efforts. The reason why is because it works. An affordable pay per click (PPC) campaign that supports SEO actions can fortify your overall marketing. With PPC, you only pay for ads that are clicked and if the person who clicks actually visits your site. Plus, PPC can be geo-targeted to appeal to very specific groups of people as they relate to your brand. This yield a better ROI and makes it more likely that your perfect customer will see your advertising message.

By researching and selecting relevant keywords, Leili McKinley is able to put together a search engine marketing strategy (SEM) that uses SEO and PPC to generate traffic and increase overall conversion on your site. Simply stated, the more people who visit your site, the greater the chances are that they’ll perform and action, such as purchasing a book, subscribing to a newsletter or even signing-up for an event. SEM is a tried and true method that brands both small and large can benefit from.

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