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		<title>5 Reasons Why Authors Need Blogs</title>
		<description><![CDATA[Blogging is more popular than ever and despite the fact that the majority of bloggers launch with a bang, many discover that there’s a considerable amount of work and commitment involved to prevent their blogs from fizzling out. If you’re an author, having a blog can be a powerful way to promote yourself and your [...]]]></description>
		<link>http://www.leilimckinley.com/social-media/5-reasons-why-authors-need-blogs/</link>
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		<title>Press Release Tips</title>
		<description><![CDATA[Using a press release to alert the media, bloggers and the search engines about business news and happenings is a fantastic way to drum up some interest and exposure. The thing about press releases is that their content is structured very differently from a blog post or article. By following a few simple guidelines you’ll [...]]]></description>
		<link>http://www.leilimckinley.com/pr/press-release-tips/</link>
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		<title>Measuring ROI in Social Media</title>
		<description><![CDATA[Social media is a powerful tool that can quickly generate brand awareness and increase overall exposure to large market segments. For instance, if you’re an author that is beginning a social media campaign to promote your newest hardcover release connecting with your online community is only part of the process. Beyond numbers of fans and [...]]]></description>
		<link>http://www.leilimckinley.com/social-media/measuring-roi-in-social-media/</link>
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		<title>How To Sell Your Book on Amazon with Booksurge</title>
		<description><![CDATA[Self-published authors have some amazing tools and resources available to help them get their books sold and delivered to their reading audience. One of the more recognizable outlets is Amazon.com. As one of the leading book sales sites on the web, Amazon makes it easy for authors to control how their book is printed and [...]]]></description>
		<link>http://www.leilimckinley.com/book-marketing/how-to-sell-your-book-on-amazon-with-booksurge/</link>
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		<title>Facebook Privacy and Branding</title>
		<description><![CDATA[Social media giant Facebook has seen its own fair-share of challenges this year in the privacy arena. Millions of Facebook users were extremely upset when they learned that Facebook had allowed their personal data to be made available beyond friends, fans and family. As the media continued to inquire what Facebook intended to do to [...]]]></description>
		<link>http://www.leilimckinley.com/branding/facebook-privacy-and-branding/</link>
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		<title>Social Media Location Marketing: Using FourSquare and GPS to Market Your Business</title>
		<description><![CDATA[One of the more popular social media trends to surface are location-based websites like FourSquare, Gowalla and Loopt, among others. These social media sites have incorporated GPS technology with a layer of gaming businesses are quickly discovering that they’re able to leverage their presence in unique and exciting ways. If these names sound foreign and [...]]]></description>
		<link>http://www.leilimckinley.com/social-media/social-media-location-marketing-using-foursquare-and-gps-to-market-your-business/</link>
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		<title>Social Media &amp; Internet Advertising: How Can They Work Together?</title>
		<description><![CDATA[So you’ve written your book and you’ve laid out out your social media marketing plan to help promote it. Things look good and you’re ready to dig in, but the one area that you’re struggling with is advertising. Should you advertise online and how can you tie it in with your book’s social media efforts? [...]]]></description>
		<link>http://www.leilimckinley.com/social-media/social-media-internet-advertising-how-can-they-work-together/</link>
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		<title>White Papers, eBooks and Reports: Freemiums</title>
		<description><![CDATA[One of the more popular business models that websites utilize is the freemium model. The freemium concept is very simple. You basically allow your basic website members to use, or access, certain areas of your website for free, but if they upgrade their membership to a paid version they unlock extra features and areas that [...]]]></description>
		<link>http://www.leilimckinley.com/internet-marketing/white-papers-ebooks-and-reports-freemiums/</link>
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