Let’s say that you’ve just written a publication roasting coffee beans. Your SEO efforts would include specific words, like roasting, coffee and book, so that your video would be more likely to appear in Google’s search results. In addition, there are many other SEO steps that you can take to promote your book’s video.

1.  Title

Start with a catchy keyword title. Remember that catchy is different from obscure so try to avoid getting overly creative. Keep it simple and use keywords that can be directly associated with your book, subject matter and general content.

2.  Video Transcript

YouTube is evolving and this is a good thing. Word on the street is that it will begin to use voice recognition to capture audio which will then be made searchable. This will bolster the likelihood of your book video appearing in related searches. This technology is coming down the pipeline so prepare for it now by creating a keyword focused transcript to accompany your video trailer.

3.  Meta Data

Meta data is a fancy term of descriptive keywords, or tags, that are used to find your video book trailer. There are many free online tools available that can help you discover popular and relevant keywords that you can use in your meta data. Use single words, two-word phrases, even three-word phrases. A word of caution on meta data – try to limit your meta data collection to around 16 to 18 word, otherwise you’ll appear to ‘spammy’.

4.  Sharing

Put all your hard SEO work to good use and share your book trailer video on other video sites. Beyond YouTube, there are countless other video sites and uploading to each one can be time consuming. Try using a video distribution service like TubeMogul to get your SEO video out to the masses.

5.  Syndicate

Publicize your video by using RSS feeds like Blinkx. Send the URL link to your video and you’re done. Millions of people will now have instant access to your book trailer.

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