Blogs

With millions of blogs already in existence and thousands of new ones popping up daily, you’re bound to find some interesting perspective to kick start your engine. Head over to Google and start searching for blogs with a few choice keywords to see what you get. Don’t feel overwhelmed or think that you need to read each and every blog or post that surfaces. Instead, do some skimming and when a headline or sentence grabs your attention, dive in for the details.

Forums

One of the most overlooked repositories for excellent and inspiring nuggets, forums exist on nearly every topic and subject that you can imagine. They’ve very simple to search and quickly scannable. Find one that strikes your fancy and dig around a little to see what people are talking about, sharing or weighing-in on.

Video

Beyond YouTube there are plenty of other video hosting sites like Vimeo and Blip.tv. Videos are power sources for great content that stimulates multiple senses and sometimes that all you need to get going.

Del.ici.ous

Not only is this one of the most popular social media bookmarking sites, but it’s also a hot bed of resources and saved blog posts, articles, headlines and URLs that can easily be scoured to spark an idea or two. You can search by keyword or user and you also can see how many other people are bookmarking the same topic. This makes it effortless to identify trends, as well as duds.

If you’re having a hard time trying to find motivation, take a look at what’s happening online. Happy hunting.

Let’s say that you’ve just written a publication roasting coffee beans. Your SEO efforts would include specific words, like roasting, coffee and book, so that your video would be more likely to appear in Google’s search results. In addition, there are many other SEO steps that you can take to promote your book’s video.

1.  Title

Start with a catchy keyword title. Remember that catchy is different from obscure so try to avoid getting overly creative. Keep it simple and use keywords that can be directly associated with your book, subject matter and general content.

2.  Video Transcript

YouTube is evolving and this is a good thing. Word on the street is that it will begin to use voice recognition to capture audio which will then be made searchable. This will bolster the likelihood of your book video appearing in related searches. This technology is coming down the pipeline so prepare for it now by creating a keyword focused transcript to accompany your video trailer.

3.  Meta Data

Meta data is a fancy term of descriptive keywords, or tags, that are used to find your video book trailer. There are many free online tools available that can help you discover popular and relevant keywords that you can use in your meta data. Use single words, two-word phrases, even three-word phrases. A word of caution on meta data – try to limit your meta data collection to around 16 to 18 word, otherwise you’ll appear to ‘spammy’.

4.  Sharing

Put all your hard SEO work to good use and share your book trailer video on other video sites. Beyond YouTube, there are countless other video sites and uploading to each one can be time consuming. Try using a video distribution service like TubeMogul to get your SEO video out to the masses.

5.  Syndicate

Publicize your video by using RSS feeds like Blinkx. Send the URL link to your video and you’re done. Millions of people will now have instant access to your book trailer.