Currently Browsing: Social Media
Posted by Leili McKinley in Social Media on 07 29th, 2010 | No Comments

5 Reasons Why Authors Need Blogs

5 Reasons Why Authors Need Blogs
Blogging is more popular than ever and despite the fact that the majority of bloggers launch with a bang, many discover that there’s a considerable amount of work and commitment involved to prevent their blogs from fizzling out. If you’re an author, having a blog can be a powerful way to promote...
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Posted by Leili McKinley in Social Media on 07 26th, 2010 | No Comments

Measuring ROI in Social Media

Measuring ROI in Social Media
Social media is a powerful tool that can quickly generate brand awareness and increase overall exposure to large market segments. For instance, if you’re an author that is beginning a social media campaign to promote your newest hardcover release connecting with your online community is only part of...
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Posted by Leili McKinley in Social Media on 07 20th, 2010 | No Comments

Social Media Location Marketing: Using FourSquare and GPS to Market Your Business

Social Media Location Marketing: Using FourSquare and GPS to Market Your Business
One of the more popular social media trends to surface are location-based websites like FourSquare, Gowalla and Loopt, among others. These social media sites have incorporated GPS technology with a layer of gaming businesses are quickly discovering that they’re able to leverage their presence in unique...
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Posted by Leili McKinley in Internet Marketing, Social Media on 07 3rd, 2010 | No Comments

Social Media & Internet Advertising: How Can They Work Together?

Social Media & Internet Advertising: How Can They Work Together?
So you’ve written your book and you’ve laid out out your social media marketing plan to help promote it. Things look good and you’re ready to dig in, but the one area that you’re struggling with is advertising. Should you advertise online and how can you tie it in with your book’s social media...
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Posted by Leili McKinley in Social Media on 06 23rd, 2010 | No Comments

Blog Comments: social media for website promotion

Blog Comments: social media for website promotion
Blog commenting is super way to build links back to your book’s website and to promote yourself as an author. Furthermore, reading blogs and engaging in feedback is an easy and effective way to generate traffic without needing an expensive advertising campaign. As an author, you’re no doubt proud...
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Posted by Leili McKinley in Book Marketing, Social Media on 06 1st, 2010 | No Comments

Viral Video For Book Marketing and Book Promotion

Viral Video For Book Marketing and Book Promotion
Earlier this year, Erik Qualmann’s book Socialnomics created international buzz when its video book trailer went viral. The book offers a fascinating look at the impact of social media on businesses and consumers, but the video does it even better. Hence its viral accomplishment. The questions are...
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Posted by Leili McKinley in Social Media on 05 4th, 2010 | No Comments

Taking Social Media to the Next Level

Taking Social Media to the Next Level
Quite a while ago, I wrote a post on something that I saw happening that disturbed me. It seemed that everywhere I went in my social media circles; I was confronted by hate.  Actually, I was simply seeing the tools of social expression and free speech utilized in a way that I abhor. Some people really...
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Posted by Leili McKinley in Social Media on 04 29th, 2010 | No Comments

Facebook Applications:fun and functionality for your pages and profile

Facebook Applications:fun and functionality for your pages and profile
Not only is Facebook is quickly becoming America’s new favorite past time, but it’s spreading like wildfire. Famous for connecting with friends and family, Facebook is a social media giant that has even managed to outrank Google as the internet’s number one site. Because Facebook is used by so...
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Posted by Leili McKinley in Social Media on 04 21st, 2010 | 1 Comment

LinkedIn Applications

LinkedIn Applications
The professional networking site LinkedIn connects members together and is primarily used as a business and relationship building tool. Through LinkedIn’s profile screen, users can customize information about their current and past business accomplishments. It’s very similar to an organized version...
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