Currently Browsing: Internet Marketing
Posted by Leili McKinley in Internet Marketing, Social Media on 07 3rd, 2010 | No Comments

Social Media & Internet Advertising: How Can They Work Together?

Social Media & Internet Advertising: How Can They Work Together?
So you’ve written your book and you’ve laid out out your social media marketing plan to help promote it. Things look good and you’re ready to dig in, but the one area that you’re struggling with is advertising. Should you advertise online and how can you tie it in with your book’s social media...
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Posted by Leili McKinley in Book Marketing, Internet Marketing on 07 1st, 2010 | 2 Comments

White Papers, eBooks and Reports: Freemiums

White Papers, eBooks and Reports: Freemiums
One of the more popular business models that websites utilize is the freemium model. The freemium concept is very simple. You basically allow your basic website members to use, or access, certain areas of your website for free, but if they upgrade their membership to a paid version they unlock extra...
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Posted by Leili McKinley in Book Marketing, Internet Marketing, Video on 06 3rd, 2010 | No Comments

SEO and video: get better search results for your book

SEO and video: get better search results for your book
If you’re an author with a video trailer you’ll want to take full advantage of search engine optimization (SEO) techniques that can be used to enhance awareness of your video with the search engines. Optimization means utilizing keywords and other elements that add terms and tags to make your video...
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Posted by Leili McKinley in Internet Marketing on 06 2nd, 2010 | No Comments

Authors, Books, Business & Multiple Streams of Income

Authors, Books, Business & Multiple Streams of Income
As an author, selling your book should be first and foremost on your list of to dos. Selling copies leads to revenue and that’s what pays the bills. Beyond selling your book, did you know that there are other profit avenues that you can explore and expand on? Well, there are and to make things easy,...
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Posted by Leili McKinley in Internet Marketing, Web Design, Blog Design on 03 23rd, 2010 | No Comments

Sell your books online? E-Commerce advice for authors

Sell your books online? E-Commerce advice for authors
Unless you have bottom-less pockets or access to a well of money, most authors will need to sell their books from their own websites. Dedicating a portion of your site to e-commerce is an excellent way to move inventory and collect profits. No surprise, there’s an amazing amount of e-commerce information...
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Posted by Leili McKinley in Internet Marketing on 08 17th, 2009 | 11 Comments

4 Top SEO Programs for Social Media Marketers

4 Top SEO Programs for Social Media Marketers
I was just listening to Susan Bratton interview Bruce Clay on Dishy Mix. It was a great interview and reminded me that most people dive into social media without understanding how much it is influenced by SEO. Any and all media, whether or not it is fed to a community on a social networking platform,...
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Posted by Leili McKinley in Internet Marketing on 08 12th, 2009 | 6 Comments

The Best Online Affordable Courses on Search Engine Optimization

The Best Online Affordable Courses on Search Engine Optimization
Here is a short list of websites that offer online SEO programs accessible from anywhere in the world. Please note that I am not affiliated with these programs and do not gain anything from recommending them. #1: SEOBook.com A forerunner in teaching SEO, SEOBook.com specializes in providing modules (approximately...
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Posted by Leili McKinley in Internet Marketing on 02 9th, 2009 | 3 Comments

Influencer Marketing: where the chain of influence breaks

Influencer Marketing: where the chain of influence breaks
Word of mouth marketing works because the recommendation of a product or service comes from someone you trust or whose advice you have sought out. These people are your sphere of influence. However, a new study has shown some surprising results. Nicholas Christakis of Harvard and James Fowler of UC San...
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