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Posted by Leili McKinley in Featured Articles, Social Media on 04 13th, 2010 | No Comments

Bestselling Books on Podcasts

Bestselling Books on Podcasts
As a broadcast medium, Podcasting is a wonderful way to share information through digital media files in an audio or video format. If you’re thinking about podcasting, but you aren’t quite sure just where to begin, you might want to read up on the subject. There are quite a few podcasting books available...
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Posted by Leili McKinley in Featured Articles on 10 10th, 2009 | 1 Comment

To Self Publish or Not To Self Publish? What you should ask to know the right answer for you.

To Self Publish or Not To Self Publish? What you should ask to know the right answer for you.
Self-publishing scams abound right now. How do you know who is legitimate? Who has the best deal for the author? Here is a podcast to help you decide if you should self-publish or not, and if you do, how to find the right company to work with. In my interview with Shelley Lieber, we cover what is happening...
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Posted by Leili McKinley in Featured Articles on 03 14th, 2009 | 7 Comments

7 Best Twitter Blogs and Apps: How To Use Them to Boost Your Online Branding

7 Best Twitter Blogs and Apps: How To Use Them to Boost Your Online Branding
Twitter is an important web tool for online brand management, where reputation is everything. The short term and long  term benefits should not be over looked, especially in a tough economy. There are many useful twitter blogs and twitter apps that help you use Twitter to streamline your online brand...
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Posted by Leili McKinley in Branding, Featured Articles on 02 5th, 2009 | 4 Comments

Creating Brand Evangelists

Creating Brand Evangelists
Customers now judge a company on experiential interaction, not just the simple benefits of a product or service. It’s not just an extension of the brand. The experience is the brand. Dell Computers has been thrashed many times for subpar customer service. If you promise one benefit and deliver...
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