Currently Browsing: Branding
Posted by Leili McKinley in Branding on 03 1st, 2010 | 1 Comment

How To Write A Bio With Branding In Mind

Writing your own bio can be challenging, but making it a true branding piece that showcases your talents can be downright intimidating. It’s tough to talk about yourself and make it marketable at the same time. Being a gifted writer doesn’t necessarily make the task any more simple. A successful...
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Posted by Leili McKinley in Branding, Featured Articles on 02 5th, 2009 | 2 Comments

Creating Brand Evangelists

Creating Brand Evangelists
Customers now judge a company on experiential interaction, not just the simple benefits of a product or service. It’s not just an extension of the brand. The experience is the brand. Dell Computers has been thrashed many times for subpar customer service. If you promise one benefit and deliver...
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Posted by Leili in Branding on 02 5th, 2009 | No Comments

Personal Branding and Corporate Leadership: can they co-exist?

Personal Branding and Corporate Leadership: can they co-exist?
Company leaders often have strong personalities. They may even have an established personal brand. But how does their personal brand effect the strategies of the company, and the management style to implement them? Is there a conflict? Can a CEO take a company down with ineffective personal brand management? If...
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