Currently Browsing: Book Marketing
Posted by Leili McKinley in Book Marketing on 07 23rd, 2010 | No Comments

How To Sell Your Book on Amazon with Booksurge

How To Sell Your Book on Amazon with Booksurge
Self-published authors have some amazing tools and resources available to help them get their books sold and delivered to their reading audience. One of the more recognizable outlets is Amazon.com. As one of the leading book sales sites on the web, Amazon makes it easy for authors to control how their...
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Posted by Leili McKinley in Book Marketing, Internet Marketing on 07 1st, 2010 | 2 Comments

White Papers, eBooks and Reports: Freemiums

White Papers, eBooks and Reports: Freemiums
One of the more popular business models that websites utilize is the freemium model. The freemium concept is very simple. You basically allow your basic website members to use, or access, certain areas of your website for free, but if they upgrade their membership to a paid version they unlock extra...
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Posted by Leili McKinley in Book Marketing on 06 22nd, 2010 | No Comments

How To Get A Literary Agent

How To Get A Literary Agent
After all your hard work you’ve finally completed your official manuscript. The big question, “Great, now what?” Well, you have two options to choose from. The first is the do it yourself method and self-publish and the second is to cast your line and hook a literary agent. For the purposes of...
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Posted by Leili McKinley in Book Marketing on 06 21st, 2010 | No Comments

Planning and Designing Your Book Cover: 5 Tips

Planning and Designing Your Book Cover: 5 Tips
Because so many authors are self-publishing these days, many of them don’t have the luxury or access to a publisher’s in-house graphic design team. Plus, technology has moved books into an online world and graphics need to be flexible enough to upload and post on the web, as well as appear in print....
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Posted by Leili McKinley in Book Marketing on 06 9th, 2010 | No Comments

Web 2.0 Publishing

Web 2.0 Publishing
The advent of the web has completely revolutionized the way that books are printed, published, promoted and sold. Technology has made each of these components more accessible for the average person to use and benefit from. Instead of relying upon a publisher many authors now have the ability to do it...
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Posted by Leili McKinley in Book Marketing on 06 7th, 2010 | No Comments

eBook Marketing Tips

eBook Marketing Tips
As important as it to plan a marketing strategy for the paper and ink version of your book, it’s equally vital to develop one for your ebook version. A well-crafted ebook marketing plan can determine the success or failure regarding the quantity of copies downloaded and sold. Before you embark on an...
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Posted by Leili McKinley in Book Marketing on 06 4th, 2010 | No Comments

Book Marketing Plan: Create One In 5 Steps

Book Marketing Plan: Create One In 5 Steps
Developing a marketing plan for your book can be frustrating if you don’t know exactly where to start. Fortunately, whether you’re creating a marketing plan for a restaurant, a new skincare cream or a roofing company, the core elements of the plan will never change. As long as you have some of the...
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Posted by Leili McKinley in Book Marketing, Internet Marketing, Video on 06 3rd, 2010 | No Comments

SEO and video: get better search results for your book

SEO and video: get better search results for your book
If you’re an author with a video trailer you’ll want to take full advantage of search engine optimization (SEO) techniques that can be used to enhance awareness of your video with the search engines. Optimization means utilizing keywords and other elements that add terms and tags to make your video...
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Posted by Leili McKinley in Book Marketing, Social Media on 06 1st, 2010 | No Comments

Viral Video For Book Marketing and Book Promotion

Viral Video For Book Marketing and Book Promotion
Earlier this year, Erik Qualmann’s book Socialnomics created international buzz when its video book trailer went viral. The book offers a fascinating look at the impact of social media on businesses and consumers, but the video does it even better. Hence its viral accomplishment. The questions are...
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Posted by Leili McKinley in Book Marketing on 05 31st, 2010 | 1 Comment

Difference Between Book Marketing Strategy & Book Marketing Plan

Difference Between Book Marketing Strategy & Book Marketing Plan
The terms marketing strategy and marketing plan may sound similar, but the truth is that they’ve quite different. Many people often mistake the two for one another and that can sometimes lead to ineffective marketing, especially when it comes to your book. A marketing strategy is shaped by your goals...
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