For an author, using email, social media, the web and traditional broadcast outlets are all fantastic ways to get the word out about your book. Beyond the previously mentioned mediums one that is often overlooked is speaking. Perhaps its because most people are intimidated by public speaking, after all, it can be daunting to get up in front of crowd and then start talking about yourself or your brand.

On the other hand, public speaking carries a great deal of clout because it allows people to get a true sense of who’s behind the book and how an author has pulled together concept, characters and plot. If you’re heart palpitates and your skin prickles at the very thought speaking then read on for some tips on overcoming the fear.

Get Prepared

Before you step out in front of a hundred pairs of eyes, give yourself a game plan. Build an outline and break down what you want to say into small chunks. Share a brief introduction on you and your background, talk about other books you’ve published and then give a brief synopsis of your latest endeavor. Focus on a particular aspect of your book and share some hidden nuggets that readers would be intrigued to know. Planning ahead will give you the confidence to speak.

Be The Expert

People want someone who’s genuine so speak from your heart. Take a deep breath and go with your gut. Keep this in mind, your audience is there because they value what you’ve created ad see you as a leader. Be authentic in your delivery and feel confident about your topic and you audience will embrace what you have to say.

Respond To The Audience

Once you begin speaking it will be easy to gauge the mood and energy level of your audience. Spice things up with an anecdotal story, voice inflection and even body language to keep people engaged with you. Standing in one spot and speaking softly in a monotone voice won’t win you any new fans. Be your own cheerleader and inspire your readers.

Make A Sale

As you’re concluding your speaking engagement don’t forget to let your audience know where you’ll be for upcoming book signings and most importantly, let them know that you’ve brought plenty of inventory with you as well. Offer to autograph copies and you’re sure to be a hit.