Reasons Why Marketing Fails for Authors
If you’re thinking about going the book or author promotion on your own you might want to think about what some of the causes are for ineffective marketing. There are many resources available that will tell you all of the right things to do, but there are only a handful that highlight what not to do. Before you begin launching your strategy take a quick moment to read up on what can potentially hinder your success.
Not Knowing Your Audience & Your Budget
Marketing your book or yourself isn’t a hobby and it’s not something that just ‘add water’ to and then sit back and watch the magic. You need to have an understanding of who your target market is and what type of funding you have available to reach them. If you don’t determine where your audience is it will be difficult to know how to allocate dollars and create a spend forecast with enough longevity to make an impact with them.
Lack of Ambition & Commitment
As mentioned earlier marketing your novel and yourself means that you must be prepared to work and work hard. Many authors and speakers fail to register as a blip on the radar because they aren’t stepping up and building relationships, setting up meetings, scheduling events and initiating the activity necessary to generate interest and awareness about their product.
Inability to Understand The Process
Despite having immediate access to the internet and countless free tools, many folks still struggle with how to utilize them properly. It’s one thing to set-up a Facebook Page for you or your book and it’s an entirely different thing to know how to work the Page to your advantage. There are many different communication tactics, as well as applications that need to be executed with thought and purpose. In doing this, you’ll reap bigger and better rewards by connecting with your audience.
Not everyone has the time or the skills required to build out a strategy and maintain, or adjust, it on a constant basis, not to mention measure its outcomes. It can be an overwhelming process for anyone who’s new to the game. Fortunately, professional resources, like Leili McKinley, can help alleviate the burden and provide you with outstanding results.