What Story Does Your Campaign Tell? Common Newbie Social Media Mistakes
The biggest challenge that many social media beginners face is having a clear understanding on what a campaign actually is. Your campaign should understand exactly what your audience wants and needs, as well as where they gather. Dissemination of good, free material and monitoring results with measurable goals is also part of what a campaign is. A campaign should be wrapped with good messaging, a clear call-to-action and feature a simple way to share with others.
If you’ve read the above and feel like you’re read to take the next step into the social media spotlight, you’ll want to make sure that preserve the integrity of your campaign by avoiding some of these common mistakes.
1. Dormant accounts. Opening social media accounts all over the place isn’t going to win you a ton of fans and followers. Each account that you have should be one that connects to your audience (i.e. where they frequent, where they like to connect). For each account that you have you’ll need to play an active role. If you haven’t sent a tweet in six months or posted fresh content, people will wonder where you’ve gone to and eventually move on.
2. Self promotion. Although it’s exciting to start a campaign, it’s also important to remember that it’s not all about you. Tone down the ‘me-me-me’ and focus more on what you can do for others. People will appreciate that you’re using your expertise and skills to point them in the right direction instead of just shoving a sales message in their face. First build your flock and then share information and update about your brand.
3. Tuning out. The whole point behind a social media campaign is to engage yourself in conversations with other people. Discuss what they think, what they want and what they know. The worst thing you can do is not listen to what’s being said. Don’t let conversations and exchanges fall on deaf ears. Take the time to reply and respond quickly. You’ll be amazed by the results you’ll get from such a simple action.
Social media takes time and it’s not for those lacking in patience. Slow and steady wins the race in this realm.