Let’s start by explaining what a landing page is. Basically, it’s the default page that visitors land on when they do a search for you or your book on the Internet. Well designed landing pages can entice visitors to take action, either purchase your book, enter contact information for upcoming book signings or venture further into your website. When an action is performed on a landing page it’s known as a conversion. The ultimate goal is to secure as many conversions as possible. So, what can you do to create a great landing page? Here are  few simple guidelines to help you with your landing page.

Design It Well

As an author, you recognize the importance of having an eye-catching book cover. Well, the same things goes for your landing page. Make it visually engaging for your visitors. Don’t burden the page down with heavy, lengthy content. Instead, incorporate elements from your book’s cover into the layout. Tie-in the book with the landing page and visitors will have a clear understanding about who you are, what your book is about and how to purchase a copy.

Get A Reaction

The landing page for your book’s website is like your own personal salesperson. For that reason, you want the page to share a compelling message that makes the page unique and that will increase conversion. This can be accomplished by writing a headline like, “Only 10,000 Copies Available,” or “Read the Bestseller That Critics Are Raving About.” Additionally, you want to be direct with your visitors and state a clear call-to-action such as “buy now” or “subscribe here.” Keep them short and sweet.

State the Value

Remember that whitespace is a friend to any good landing page. More is not better. Keep your content succinct and to the point. Save the flowery language for your book and use your landing page to give short, bullet points about why your book is a must-read and must-buy. Explain what sets it apart from other books within the genre and even one or two about yourself as an author. Visitors that know value are more likely to purchase.

When you create a landing page for your book try to think about what motivates you as a buyer. Use what you know and you’ll have a fantastic landing page constructed in no time.