As important as it to plan a marketing strategy for the paper and ink version of your book, it’s equally vital to develop one for your ebook version. A well-crafted ebook marketing plan can determine the success or failure regarding the quantity of copies downloaded and sold. Before you embark on an ebook promotion, consider incorporating some of the following techniques to supplement your strategy.

Build a Website

If hearing this reminds you of a broken record then that’s a good thing. Times have changed and it’s crucial that you have build an online home to for your ebook to reside in. Once you’ve got your site up and running, make sure that there’s either a dedicated page or subdomain exclusively for your ebook. Give readers plenty of details, features, benefits and testimonials that highlight your ebook’s contents.

Advertising

The internet makes advertising affordable and customizable for any budget. You don’t need a Superbowl-sized pocketbook to get the word out. Sign-up for a Google AdWords account and explore some of the price models and options available. The nice thing about a pay per click campaign is that you only pay for the visitors who actually click through your ad link and visit your site. Compared to traditional advertising (i.e. newspaper ads, TV spots, etc.), this is a more cost-effective way to drive traffic and create awareness about your ebook.

Connect with ClickBank

Click bank is a fantastic resource that makes it very easy for authors and writers to sell and promote their ebooks. They are connected to more than 10,000 publishers and have 100,000 active affiliates that are ready to co-promote what you’ve written. There is a small fee involved to establish an account, but it quickly pays for itself with the rapid sales of your ebook. Visit ClickBank for specific details on how to get started.

Article Marketing

Create articles that are closely related to what your ebook is about and upload and publish them to  article directories like Ezinearticles, Buzzle and Suite101. For each article that you write and publish you have an opportunity to create a short byline that can be used to promote yourself as an expert and you can include a link within the article’s contents to bring traffic to your ebook’s sale page on your website.

There are so many ways to promote your ebook. Use traditional marketing strategies and customize them to fit your needs and work in an online capacity.