When it comes to book marketing, it’s definitely more of an art rather than a science. Standard marketing tactics are pretty straightforward and without much variance. It’s the level of creativity and personalization applied to the marketing tactics that can make or break them. Like all techniques there are a few mistakes that you’ll want to avoid making.

1.  Not having groundwork for your platform. If you don’t conduct research and start building a network for your book before it’s published, you won’t have relationships or connections in place to help you push and promote what you’ve created. Like the old saying goes, “It takes a village.”

2.  Narrowing the scope of your audience. You may have a sci-fi novel that would move Asimov to tears, but focusing solely on fellow robot enthusiasts is selling yourself short. Broaden your audience base by exposing your book as much as possible. Take care of ISBN title registration and ensure availability of your book through major wholesalers.

3.   Failing to embrace technology. It’s been said many times throughout this blog, but just in case, here’s a repeat. Your book must have a website. It’s an absolutely critical marketing component that has a direct impact on sales and recognition of you as an author. Times have changed and online is where you have to be, including your book.

4.  Poorly edited manuscripts. Your book is a reflection of who you are as an author. Make absolutely certain that you take the time to have your book professionally edited and reviewed for any text errors. Having clean and cohesive content is an essential part of any good book. Don’t cut corners with editing.

5.  Poorly designed cover art. Hate to say it, but as human beings we’re attracted to aesthetically pleasing things. Spending the time to work with an experience graphic artist or designer can make a huge difference in how appealing or enticing your book jacket will look. Unattractive or substandard isn’t going to sell. This is one rare instance where you can judge a book by it’s cover. If it’s not appealing, it’s probably going to gather dust.

Take the time research and outline your book marketing strategy. There are a lot of moving parts so consider each one carefully before embarking on your book promotion journey. A little effort will go a long way.