recent from Branding
How To Write A Bio With Branding In Mind
Writing your own bio can be challenging, but making it a true branding piece that showcases your talents can be downright intimidating. It’s tough to talk about yourself and make it marketable at the same time. Being a gifted writer doesn’t necessarily make the task any more simple. A successful...
recent from Public Relations
Press Release Writing Tips For Authors
All the talented writers in the world aren’t worth a penny put together unless they can get their written works published and get people to purchase them. The best way to get exposure and create awareness is through publicity. Generating buzz about a book and attracting the attention of publishers...
Posted by Leili on 02 5th, 2009 |
No CommentsCompany leaders often have strong personalities. They may even have an established personal brand. But how does their personal brand effect the strategies of the company, and the management style to implement them? Is there a conflict? Can a CEO take a company down with ineffective personal brand management?
If the foundation of brand functionality resides in consistent, effective, and convincing communication...
