Posted by Leili McKinley in Internet Marketing on 02 9th, 2009 | 3 Comments

Influencer Marketing: where the chain of influence breaks

Influencer Marketing: where the chain of influence breaks
Word of mouth marketing works because the recommendation of a product or service comes from someone you trust or whose advice you have sought out. These people are your sphere of influence. However, a new study has shown some surprising results. Nicholas Christakis of Harvard and James Fowler of UC San...
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Posted by Leili McKinley in Social Media on 02 7th, 2009 | 3 Comments

Twitter location: Google’s Latitude can stay put.

Twitter location: Google’s Latitude can stay put.
What are you doing? Many are wondering if Twitter will begin to integrate geo-location like Google’s Latitude. If they are, then they have missed the point of Twitter. I don’t care where you are, I care what you are thinking. The relevancy of Twitter comes directly from it’s ability...
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Posted by Leili McKinley in Public Relations on 02 5th, 2009 | No Comments

PR tips: how to prepare for a media interview

PR tips: how to prepare for a media interview
Small business owners and entrepreneurs understand the value of free publicity. Every Marketing Strategy and Marketing Plan should include public relations. Creating a public relations campaign that scores you interviews from the press is vital to Word of Mouth Marketing and bolsters any Social Media...
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Posted by Leili McKinley in Social Media on 02 5th, 2009 | No Comments

Obama and social media: an integrated approach

Obama and social media: an integrated approach
President Obama understands what needs to happen after the sale. He’s already elected. Yet he is using social media in order to continue the brand experience. Look at two recent emails that his transition team used to generate conversation and commitment on the part of his “customers”...
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Posted by Leili McKinley in Social Media on 02 5th, 2009 | No Comments

Meet me @ the blog around the corner

Meet me @ the blog around the corner
take a virtual drink... “So, 3 men walk into a blog…” “A what?” “A blog” “Huh?” “A blog” “I don’t get it” Neither do the big ad agencies —————————————————— Sometime...
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Posted by Leili McKinley in Branding, Featured Articles on 02 5th, 2009 | 4 Comments

Creating Brand Evangelists

Creating Brand Evangelists
Customers now judge a company on experiential interaction, not just the simple benefits of a product or service. It’s not just an extension of the brand. The experience is the brand. Dell Computers has been thrashed many times for subpar customer service. If you promise one benefit and deliver...
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Posted by Leili McKinley in Social Media on 02 5th, 2009 | No Comments

advertising vs social marketing: the push and the pull.

advertising vs social marketing: the push and the pull.
the pull and the push... When I try to explain to people the difference between the old way of marketing and the new paradigm in marketing, I compare it to the forces of push and pull. The old method of advertising is interactive marketing. The term is misleading. Most people think it means that there...
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Posted by Leili in Branding on 02 5th, 2009 | 1 Comment

Personal Branding and Corporate Leadership: can they co-exist?

Personal Branding and Corporate Leadership: can they co-exist?
Company leaders often have strong personalities. They may even have an established personal brand. But how does their personal brand effect the strategies of the company, and the management style to implement them? Is there a conflict? Can a CEO take a company down with ineffective personal brand management? If...
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