“Finding happiness to me is finding one’s true purpose. It’s not through just following one voice while ignoring others, but integrating the many voices we have inside. Our power is in our mix of intelligences. When we align them, we empower our authentic self on our Journey to Greatness.” – Leili McKinley

Leili McKinley has always been interested in all things regarding self-awareness and self-improvement. While attending the prestigious Parsons School of Design, Leili studied Jungian Psychology, Semiotics and Religion, where she began to recognize and understand how various systems such as Maslow’s Pyramid and Tarot or Ancient Vedic Texts and Psychology connect. With a need to share what she had learned with others, Leili first began expressing herself through art not knowing that her discoveries would be the basis for an innovative method of branding, now known as The Identitype System.

After graduating with the highest honors and an award from The Colbert Foundation to work in France, Leili worked in the fashion and textile industry for a few years; however, she discovered that her dreams and aspirations were different from that of her peers. Disgusted by the lack of integrity in the industry, she started her own firm. With all of the ups and downs, twists and turns and the huge learning curve that comes with owning a business, Leili proved she had what it took to manage a successful business. She was honored by the Small Business Administration, featured in an industry magazine, won several design awards and her designs were internationally licensed. Ready to start a new journey, Leili sold her successful business to try something new

Leili’s new venture was essentially the same with a different approach taking on a business partner and the backing of a venture capital firm. This time she was not as successful because she failed to stay true to her belief to tell the right story to the right audience. Initially, business was great, yielding early profits but when the pressure to change her original idea was combined with targeting a mismatched market, the results were detrimental. It was time for some soul searching. Leili knew that she had to find her higher calling, a bigger purpose.

Her rebirth came when Leili went back to her roots, talents, and creativity, as she learned to lean on her faith of self-awareness. Leili was cleansed and slowly a new branding methodology emerged from knowledge gained after all of her successes and failures. Her passion for psychology, semiotics, eastern philosophy, Joseph Campbell, was integrated with her 20 years of business strategy and marketing knowledge. As the methodology formed, Leili gained insight on how our spiritual selves and our work align. This caused her drive deeper, to develop her concept more adding the study of gamification, layering in the cutting edge of product psychology.

Jerry DalCanton said, “My production (sales) has increased 5-10% a week, week over week for the last 4 weeks since I finished my branding with you”. After testing her concept with several clients, her theory was proven. Leili’s clients achieved much success with the Identitype System.

If you are struggling personally, professionally or need assistance with business branding, taking the Identitype Branding test is a great first step. Click here to start the questionnaire.