recent from Branding
Creating Brand Evangelists
Customers now judge a company on experiential interaction, not just the simple benefits of a product or service. It’s not just an extension of the brand. The experience is the brand.
Dell Computers has been thrashed many times for subpar customer service. If you promise one benefit and deliver...
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recent from Public Relations
PR tips: how to prepare for a media interview
Small business owners and entrepreneurs understand the value of free publicity. Every Marketing Strategy and Marketing Plan should include public relations. Creating a public relations campaign that scores you interviews from the press is vital to Word of Mouth Marketing and bolsters any Social Media...
Posted by Leili on 02 5th, 2009 |
No CommentsCompany leaders often have strong personalities. They may even have an established personal brand. But how does their personal brand effect the strategies of the company, and the management style to implement them? Is there a conflict? Can a CEO take a company down with ineffective personal brand management?
If the foundation of brand functionality resides in consistent, effective, and convincing communication...
