leilimckinley.com

recent from Branding Twitter location: Google’s Latitude can stay put.

What are you doing? Many are wondering if Twitter will begin to integrate geo-location like Google’s Latitude. If they are, then they have missed the point of Twitter. I don’t care where you are, I care what you are thinking. The relevancy of Twitter comes directly from it’s ability...

recent from Internet Marketing Influencer Marketing: where the chain of influence breaks

Word of mouth marketing works because the recommendation of a product or service comes from someone you trust or whose advice you have sought out. These people are your sphere of influence. However, a new study has shown some surprising results. Nicholas Christakis of Harvard and James Fowler of UC San...

recent from category three Personal Branding and Corporate Leadership: can they co-exist?

Company leaders often have strong personalities. They may even have an established personal brand. But how does their personal brand effect the strategies of the company, and the management style to implement them? Is there a conflict? Can a CEO take a company down with ineffective personal brand management? If...

recent from category three advertising vs social marketing: the push and the pull.

the pull and the push... When I try to explain to people the difference between the old way of marketing and the new paradigm in marketing, I compare it to the forces of push and pull. The old method of advertising is interactive marketing. The term is misleading. Most people think it means that there...

recent from category three Creating Brand Evangelists

Customers now judge a company on experiential interaction, not just the simple benefits of a product or service. It’s not just an extension of the brand. The experience is the brand. Dell Computers has been thrashed many times for subpar customer service. If you promise one benefit and deliver...

recent from category three Meet me @ the blog around the corner

take a virtual drink... “So, 3 men walk into a blog…” “A what?” “A blog” “Huh?” “A blog” “I don’t get it” Neither do the big ad agencies —————————————————— Sometime...

recent from category three Obama and social media: an integrated approach

President Obama understands what needs to happen after the sale. He’s already elected. Yet he is using social media in order to continue the brand experience. Look at two recent emails that his transition team used to generate conversation and commitment on the part of his “customers”...

recent from category three PR tips: how to prepare for a media interview

Small business owners and entrepreneurs understand the value of free publicity. Every Marketing Strategy and Marketing Plan should include public relations. Creating a public relations campaign that scores you interviews from the press is vital to Word of Mouth Marketing and bolsters any Social Media...

recent from category three Twitter location: Google’s Latitude can stay put.

What are you doing? Many are wondering if Twitter will begin to integrate geo-location like Google’s Latitude. If they are, then they have missed the point of Twitter. I don’t care where you are, I care what you are thinking. The relevancy of Twitter comes directly from it’s ability...

recent from category three Influencer Marketing: where the chain of influence breaks

Word of mouth marketing works because the recommendation of a product or service comes from someone you trust or whose advice you have sought out. These people are your sphere of influence. However, a new study has shown some surprising results. Nicholas Christakis of Harvard and James Fowler of UC San...

recent from category three 7 Best Twitter Blogs and Apps: How To Use Them to Boost Your Online Branding

Twitter is an important web tool for online brand management, where reputation is everything. The short term and long term benefits should not be over looked, especially in a tough economy. There are many useful twitter blogs and twitter apps that help you use Twitter to streamline your online brand...

recent from category three Book Marketing Through Social Media

If you want to know how you can make use of Social Media to sell more books, get book publicity and drive traffic to your site I have published a free eBook “65 Ways To Use Social Media To Sell Your Book.” Just sign up to the right on this page ( the sign up box is about halfway down the...

recent from category four Personal Branding and Corporate Leadership: can they co-exist?

Company leaders often have strong personalities. They may even have an established personal brand. But how does their personal brand effect the strategies of the company, and the management style to implement them? Is there a conflict? Can a CEO take a company down with ineffective personal brand management? If...

recent from category four advertising vs social marketing: the push and the pull.

the pull and the push... When I try to explain to people the difference between the old way of marketing and the new paradigm in marketing, I compare it to the forces of push and pull. The old method of advertising is interactive marketing. The term is misleading. Most people think it means that there...

recent from category four Creating Brand Evangelists

Customers now judge a company on experiential interaction, not just the simple benefits of a product or service. It’s not just an extension of the brand. The experience is the brand. Dell Computers has been thrashed many times for subpar customer service. If you promise one benefit and deliver...

recent from category four Meet me @ the blog around the corner

take a virtual drink... “So, 3 men walk into a blog…” “A what?” “A blog” “Huh?” “A blog” “I don’t get it” Neither do the big ad agencies —————————————————— Sometime...

recent from category four Obama and social media: an integrated approach

President Obama understands what needs to happen after the sale. He’s already elected. Yet he is using social media in order to continue the brand experience. Look at two recent emails that his transition team used to generate conversation and commitment on the part of his “customers”...

recent from category four PR tips: how to prepare for a media interview

Small business owners and entrepreneurs understand the value of free publicity. Every Marketing Strategy and Marketing Plan should include public relations. Creating a public relations campaign that scores you interviews from the press is vital to Word of Mouth Marketing and bolsters any Social Media...

recent from category four Twitter location: Google’s Latitude can stay put.

What are you doing? Many are wondering if Twitter will begin to integrate geo-location like Google’s Latitude. If they are, then they have missed the point of Twitter. I don’t care where you are, I care what you are thinking. The relevancy of Twitter comes directly from it’s ability...

recent from category four Influencer Marketing: where the chain of influence breaks

Word of mouth marketing works because the recommendation of a product or service comes from someone you trust or whose advice you have sought out. These people are your sphere of influence. However, a new study has shown some surprising results. Nicholas Christakis of Harvard and James Fowler of UC San...

recent from category four 7 Best Twitter Blogs and Apps: How To Use Them to Boost Your Online Branding

Twitter is an important web tool for online brand management, where reputation is everything. The short term and long term benefits should not be over looked, especially in a tough economy. There are many useful twitter blogs and twitter apps that help you use Twitter to streamline your online brand...

recent from category four Book Marketing Through Social Media

If you want to know how you can make use of Social Media to sell more books, get book publicity and drive traffic to your site I have published a free eBook “65 Ways To Use Social Media To Sell Your Book.” Just sign up to the right on this page ( the sign up box is about halfway down the...